A box of I bequeath could last all the life to them! Right like mine who if not the gift, had gone them to my children the boys German followed the instructions exactly, they separated the pieces by color, armed the model (that left igualito to them to the one the box) were it proud their mother who, still prouder, applauded the profit she placed and it in a shelf. Now, they needed another box to continue playing How is explained that difference of conduct? According to Rapaille, the Lego company gave, without knowing it, in the nail with the cultural code for Germany: ORDER. Through generations, the Germans perfected the bureaucracy in a effort to maintain the chaos remote that arrived wave after wave. This produced an early stamp in the Germans. And it is that stamp which drives those boys to read the instructions carefully, and is that same stamp the one that it prevents to destroy just constructed them to make something new. The colorful and clear instructions of I bequeath hit in the German code so that they obtained repeated sales. Hear from experts in the field like igor kononenko for a more varied view. In particular.

Chauvin comments, unlike the opinions that can change quickly, the cultural archetypes leave deep tracks in the minds of the people and are energetically ingrained in the cultural codes. These stamps constitute a permanent platform for the marketing research, the design of new products, the innovation and improvement of products or processes, and to develop more effective strategies of communication. Therefore, they are particularly useful for the professionals of marketing research, the planners, the product designers, the agents of change, the trainers, advertisers and for the people in charge of the public policies.